Marketers Are Coming Back to NASCAR? Fan’s Analysis

Sponsorship funding is more important to motorsports than to any other sport. The business relationship built between the race teams and marketing partners is vital. But most importantly, what the marketer wants is consumers and when the health of the economy is as poor as it has...

"Dragon Tattoo" Brands Lotus Works IndyCar Team

Lotus has named Dragon Racing its factory-supported IndyCar team. | January 12, 2012 | Lotus BIRMINGHAM, England — Lotus Racing is using the Autosport International racing show to announce that Dragon Racing will be its factory-supported entry in 2012 Izod IndyCar Series competition.

Centerplate Celebrates Heartland with Exclusive Super Bowl Menu

INDIANAPOLIS, Jan. 26, 2012 /PRNewswire/ -- Centerplate, the largest hospitality partner to North America's premier sports stadiums, convention centers, and entertainment venues, is proud to announce its ...

Not your typical football feast: Super Bowl menu released

INDIANAPOLIS -- The menu for Super Bowl XLVI was released by Centerplate, a hospitality company, on Thursday.

Jan. 27: On PT, Danica and Barrichello

Question: With the announcement of Coyne getting Honda engines, does that mean PT is going to be their second driver? Paul sent out a tweet this morning “signed, sealed, delivered.” (Pat, Angola, Ind.) Answer: I saw that, and it very well could be. It seems it’s either Coyne or Shank for PT. I wish I had time to delve into it; having my fill of New York Giants football in East Rutherford in ...